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Privacy Policy

Privacy Policy

This notice describes the privacy policy of Ashby Falcon Ltd, trading as The Falcon. By visiting, you are accepting the practices described in this notice.





The Falcon collects your information to operate effectively and provide you with the best experiences with our services. The specific kind of information collected will depend on the context of your interactions with The Falcon, and the services you use. The following are examples of the information that may be collected:


    • Contact information (such as name, email address, mailing address, and phone number)
    • Payment information (including payment card numbers, billing address, and bank account information);
    • Demographic data (such as age, gender, country, and preferred language);
    • Information related to your reservation, stay, or visit to the property (including date of arrival and departure, and goods and services purchased);
    • Information necessary to fulfill your special requests and/or specific accommodations;
    • Copies of your correspondence if you contact us;
    • Your interests and preferences;
    • Information collected through the use of closed circuit television systems, card key and other security systems; and
    • Information related to your use and interaction with our website.



We collect this information in a variety of ways, including:


    • Information You Give Us: We receive and store information you enter on our website or give us in any other way, including, for example, when you stay as a guest at the hotel. You decide how much information to share with us in most cases, but not sharing required information may limit your ability to engage in certain activities, such as payment information required to complete your reservation. If you submit any personal information relating to another person (e.g., if you make a reservation for another individual), you represent that you are authorised by that person to do so and to permit us to use the information in accordance with this Privacy Policy. You also represent that the information you provide is accurate.


    • Automatic Information: When you use or interact with our website and/or use any apps that we may make available on our website, we receive and store information generated by your activity and information automatically collected from your browser or mobile device. For example, like many websites, we obtain certain information when your web browser accesses¬†our website¬†including your IP address, browser type, operating system, mobile network data, pages viewed and access times. This information helps us to communicate with our customers and better understand them.


    • Security Systems: When you visit our property, information may be collected about you through our closed circuit television systems, electronic key cards and other security systems.